Top tips for successful business newsletters
Staying in touch with clients and customers is part of Valuable Content’s approach to marketing – providing helpful advice and content keeps your profile high […]
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
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The perfect couple: content and design
We haven’t quite decked Valuable Content Towers in bunting, but we’re getting into the Royal Wedding spirit by celebrating the perfect couple. And while we […]
Writing a business book is a smart marketing move
What type of marketing collateral have you created for your business? If you are like most businesses you will have a website, some case studies, […]
Stock and flow: the master metaphor for your content
“There’s a place for shallow, and a place for deep. Twitter is shallow; blogs are deeper. Articles are deeper yet. Or books—books are real deep.” […]
Emotion, not logic will get your message across
Valuable Content associate and message master Jim O’Connor shows you how to get your message not just heard, but accepted: “When marketing your business, are you […]
Six simple ways to produce content that shows you care
Way back in the day, when I started work as a sales person for one particular consultancy company, I remember being handed a pack of […]