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A manifesto is shorthand for ‘good business and content marketing practice.’ It says ‘this is a business with meaning; these people get it.’ Here’s how to write a meaningful manifesto that sets your business apart.
Used right, social media will help you engage and connect with your community and strengthen the relationships that will build your business. Here are 10 fail safe strategies to help you succeed.
With the rise of content marketing a new role has emerged – Head of Content. So what does it involve? Valuable Content Award winner James Ainsworth of The Real Adventure Unlimited explains.
Content marketing is powerful engine that drives inbound leads your way. Like any engine, it has a lot of moving parts. So what are they? What does it take to make content marketing succeed? Here’s a quick illustrated guide.
What’s the difference between copywriting and content writing? Does it matter? How do you ensure you hire the right writers for your website project?
Good marketing puts you in control of the work you do. Here’s how to approach marketing in a way that feels doable and right, to help your small business thrive.
If you really want to inspire, motivate and persuade with your sales proposals then try following the 10 valuable principles. Use them to up your win rate, and make proposal writing less of a drag.
Curiosity is a powerful force. How can you harness it to create unputdownable content? Here are a few ideas.
In an age when many organisations are still confused by social media Sgt Colin Taylor and the Isles of Scilly police force get it right. Big lessons from our latest Award winner.