by Sonja Sharon | Jul 21, 2016 | Content marketing, Marketing & business development, Pub School
Tags: content marketing training, Group learning, Pub School
End of year report for Valuable Content’s Pub School Programme. What does Pub School do for a business? Quite a lot it turns out. Here’s what we’ve witnessed in our first year as content marketing landladies!
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by Sharon Tanton | Jul 13, 2016 | Content creation, Content marketing
Tags: content marketing priorities, Content planning, content planning meeting, Prioritise content ideas
What content should you produce now? What comes next? How do you prioritise? If your content pipeline is threatening to overwhelm you, here’s what to do to get back in control.
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by Sonja Jefferson | Jul 2, 2016 | Marketing & business development
Tags: Jane Northcote, New business development, Sales, selling with content, Trust-based selling
New business development is an age old business challenge, one that’s occupied me for all my working life. Here are a few things I’ve learned along the way to help you finally get it cracked.
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by Sonja Sharon | Jun 30, 2016 | Marketing & business development
Tags: Brexit, Charles H. Green, trust-based marketing
As the Brexit campaign showed, words have huge power. But to rebuild trust we need more than words. Here’s how to take reliable, truthful ACTION to sustain your business in troubled times.
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by Sonja Jefferson | Jun 12, 2016 | Valuable Content Award
Tags: content marketing culture, ecosurety, Valuable Content Award
How do you motivate experts to write blogs on top of their busy day jobs? Here’s how Valuable Content Award winner ecosurety has inspired the wider team to write and share.
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by Sonja Sharon | Jun 9, 2016 | Content creation, Content marketing
Tags: blogging, business blogging, Content marketing, content monster, web content
Does it feel like everyone except you is in on the content publishing act these days? Relax. Here’s our super-simple, pared back guide to making blogging happen.
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by Sonja Jefferson | Jun 1, 2016 | Valuable Content Award
Tags: Andrea P. Howe, email newsletter, Get Real Project, Valuable Content Award
Andrea Howe of the Get Real Project has shared one email tip every week for 100 weeks. Definitely worthy of our latest Valuable Content Award. Here’s how she finds the time and commitment to keep it going.
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by Sharon Tanton | May 9, 2016 | Message, story & positioning
Tags: Blair Enns, Finding your why, Manifesto, Perspective, Purpose
If you want to make your business stand out in a crowded market, get clear on your perspective. Here’s why this matters and how to uncover your unique point of view.
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by Sonja Jefferson | Apr 23, 2016 | Content creation, Writing & creativity
According to our survey, the biggest hurdle for potential business bloggers is the fear of being dull. Here are 5 surefire ways to make your fear of being boring disappear for good.
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