Why are website projects so hard?
Why are web projects so notoriously difficult? And what can you do to make your next project smoother and less stressful? Here are 7 website project pitfalls and how to avoid them.
The Valuable Content blog
90% answers to content and marketing questions, 10% guest posts and rants, our blog is more jam packed with fruity goodness than a WI jam stall.
Help yourself. Tuck in. And if you'd like to get your hands on even fresher updates, sign up to the Valuable Content Club and enjoy them hot out of the oven.
Is this content valuable? A quick checklist to help your planning
Quick content planning checklist to use for your blogs, newsletters and other content, to help you decide which ideas are worth investing in, and which to park. This will save you time!
How to get your content & marketing sorted, in 3 deliberate Acts
Think of your journey to successful content marketing as a three act play. Here’s an illustrated guide to the whole performance, from exploration to continuous content party – and a business you’re proud to run.
Strategy – the surefire antidote to Random Acts of Content
Are you culpable of Random Acts of Content? What can you do to get your marketing back on track? The answer is to document your strategy & stick to it. Focus your energy where it will reap most reward. Learn how.
On listening: the most underrated tool in your business toolbox
The single most useful thing that you can do to inform your marketing, and indeed your whole business, is to invest in customer feedback. Talk to real customers; ask them the right questions and listen hard. Here’s how.
12 meaningful marketing ideas for you (and the world) in 2017
12 of our favourite thinkers share their biggest marketing idea for 2017. Valuable insights from Chris Brogan, Charles H. Green, Ann Handley, Henneke Duistermaat and others to help you get your marketing right in 2017.
How to find your content marketing voice
Anyone can make a noise these days. How can you develop a clear voice that invites the right people to listen and take notice? If you’re searching for your content marketing voice, start with these questions.
What’s the point of creating content?
Kick off your content thinking for the year by setting clear, motivating goals. What do you want your content to do for you and why? Here are 7 surprising content marketing goals to consider.
The best (and worst) of Valuable Content in 2016
At the end of the year it’s useful to step back and look at the big picture. When it comes to content, what went well, and what bombed? Here’s a review Valuable Content’s best and worst performing content of 2016. Big lessons to take away.